Define, and design with a provocative purpose. Common Sense Design teaches design professionals how to deliver meaningful experiences to their customers without unintentionally stigmatizing them by their differences. It is a multi-sensory approach that engages as many of the human senses as possible. This process leverages the engineering field of Lean Transformation, six sigma, and accessibility, combined with the scientific fields of neuroplasticity, and biofeedback to deliver unparalleled customer experiences.